This project came to life as a natural consequence of the restless passion I carry inside, a manifesto for idiosyncracy, for non-alignment, for genuine expression of the self, for creation, for fashion as a representation of one’s identity and not of mere norms.
We all are driven by needs, such as being accepted, admired and moreover, recognized by others and this is why, oftentimes we tend to conform to mainstream trends and emulate personas promoted as epitomes of success, beauty or/and style. The trouble is that in this process we lose particularities, those elements that are unique, specific to each individual and that cannot ever be reproduced in a coherent manner by any other. It just so happens that what you wear speaks for youself, it sends a message about who you are, about your habits, mindset, intentions and dispositions. So, your dressing style it is not only about being “fashionable”, it is about much more: it introduces you to the world and it shapes your interactions with others and the outcomes deriving from these.

Therefore, I invite you to witness and/or to be a part of my incursion into the art of… getting dressed. Fair warning: my imagination has no limits while my styling proposals are not only influenced by the occasion, but are also always in accordance with my moods and creative inspiration of the day. I can easily wear a sensual, red dress and then, the next day, a casual, cool outfit or I might try a feminine take on a masculine tuxedo. Regardless, these appearances are always in perfect tune with my personality, moods and attitude. I never wear “someone else’s clothes”, just because some items are deemed cool that season. I do not give in to the tyranny of trends or to that of superficial fast fashion. This is why I am simply inimitable!

My proposal for you has nothing to do with adhering to any specific standard or style. Of course there are some rules in fashion, but I don’t want you to look like anyone else, not even like me. I don’t want you to be eccentric, simple, minimalist, elegant or sensual or embrace any specific trend, if it does not represent you. Because you could not possibly look good or make an impression unless YOU are in full accordance with that image. My commitment is to empower you, to bring out the best version of yourself, to inspire you to be a transformer who intterupts the establishment and never a passive follower.